Our talk with Ryan Babenzien (Co-Founder of Jolie) just went live. Ryan is the contrarian of DTC. While everyone scales Meta and chases low-margin ROAS, he built Jolie to 8 figures by going the long
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge