most google ads accounts are not profitable. they just look profitable. ROAS is not return. the formula is revenue ÷ ad spend — before cost of goods, shipping, returns, and fulfillment. a 4x ROAS
Views
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Views
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Loading velocity curve…
—Views / houraverage velocity since it published
—Peak velocitythe hottest sustained views/hr it ever hit
—vs. their normalpace relative to this creator's own baseline
—Engagementlikes per view — real engagement is hard to fake
—Agehow early Slope caught this surge